Outline for a Project Plan. The following model could be used as a guide when developing a plan for your business.

Elements of a Project Plan

• Cover sheet


• Statement of purpose/Intent


• Table of contents

The Business

• Description of business

• Marketing

• Competition

• Operating procedures

• Personnel

• Business insurance

• G. Financial data

Financial Data

• Loan applications

• Capital equipment and supply list

• Balance sheet

• Breakeven analysis

• Pro-forma income projections (profit & loss statements) Three-year summary

• Detail by month, first year

• Detail by quarters, second and third years

• Assumptions upon which projections were based

• Pro-forma cash flow

• Follow guidelines for letter E.

Supporting Documents

• Tax returns of principals

• Personal financial statement (all banks have these forms)

• In the case of a franchised business, a copy of franchise contract and all supporting documents provided by the franchiser

• Copy of proposed lease or purchase agreement for building space

• Copy of licenses and other legal documents

• Copy of resumes of all principals

• Copies of letters of intent from suppliers, etc.

THE PROJECT PLAN - WHAT IT INCLUDES

What goes in a project plan? This is an excellent question. And, it is one that many new and potential small business owners should ask, but oftentimes don't ask. The body of the project plan can be divided into four distinct sections: 1) the description of the business, 2) the marketing plan, 3) the financial management plan and 4) the management plan. Addenda to the business plan should include the executive summary, supporting documents and financial projections.